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Shop what's New in store!

Avocado Dog Treat

Dog Treats

Looking for a snack?

Puppuccino Dog Toy

Dog Toys

Ready to play?


Whether its a Barkday or a Gotcha Day, its time to celebrate!

Ban Boring Biscuits

We want to put the fun back into healthy with smile inducing designs and only the best human grade ingredients. Freshly handmade in our dog bakery you wont find any additional sugars, salt or preservatives in our luxury dog treats. 

Designed to make tails Wag

All those gourmet dog treats need the perfect toy to match and you'll find them right here. Take that dog fun to the next level with tail wagging designed dog accessories and high quality luxury dog toys. 

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About us

Hello, Woof, Thanks for stopping by and welcome to our world of happy dog life. 

We know you love your dog, and we do too! We refuse to accept boring, junk filled dog treats, packed with ingredients from goodness knows where. Instead we want treats as unique and healthy as the dogs eating them. 

Whilst we're about it we also want our treats to be fun- there's enough going on in the world to accept anything that doesn't make us smile! That means beautifully hand iced dog treats, personalised dog treats, unique dog donuts as well as a gorgeous selection of luxury dog toys. 

We also have high standards in our barkery which is why we're proud to be registered as a pet feed manufacturer, registration no: GB862E0139.

Our products  designed to make both dogs and owners smile without compensating on quality, I hope you enjoy shopping our collections as much as I enjoy creating them for you.

Love Nicola and Marley

Dog Squad Hall of Fame